Wandering around London to take pics a few days before Christmas has been a nightmare, the most crowded time of the year! Moreover seems like – during sales peaks – stores tend to favourite displays centred on price deals or that show the higher number of products at the same time (something that, in my opinion at least, is extremely confusing and discouraging from buying anything).
Anyway, I found some good inspiring examples of displays for our stall at the fair.
Here’re my favourites, you can find detailed descriptions of the Examples classification on the MACE blog.
#1: Create a setting (Example two) and take a stand (Example four)
What I like in this display is that is a promise. It doesn’t sell the dresses but what the customer will archive with that dress: a dream of romantic, classic, chic, vintage love.
Here some other examples:
This is particularly fit for our product…. heads, clouds, Magritte…. love it!
#2: Use words (Example one) and show how the product can be used (Example two and three)
This display – apart from being attractive for its high-tech appearance – integrate more ways to make a connection with the buyer: you can try the headset, read the description of the product and watch the commercial shown on the iPad.
#3: a Great deal (Example eight)
I don’t like this selling approach that much because I believe it lower the perception of the quality of the product, but it worths mention since it’s often used for travel pillows displays (even though we are NOT selling a travel pillow).
#4: Hanging at eye level (Example five) and create a setting (Example two)
Hanging vintage suitcases on the wall the observer is caught out because it is unusual and gives also the context of the usage of the product.
Our display draft coming soon…. 😉
DEtour – flI. – Display Draft
thoughtfromthemace 